The Design Agenda: A Guide to Successful Design Management Rachel Cooper

ISBN:

Published: April 24th 1995

Kindle Edition

308 pages


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The Design Agenda: A Guide to Successful Design Management  by  Rachel Cooper

The Design Agenda: A Guide to Successful Design Management by Rachel Cooper
April 24th 1995 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 308 pages | ISBN: | 3.11 Mb

UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the peopleMoreUK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment.

The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:* draws on the best methods to provide practical guidance on effective design management* contains a unique resource guide to enable further study and research* contains contemporary examples to illustrate the value of well managed designIn combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.



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